This isn’t an easy one to write…
When I first posted the Wayfarer online it was immediately met with an incredible response: Hundreds of comments provided feedback that went on to shape the final version, iteration after iteration. Each step of the way, the Wayfarer became a stronger enthusiast timepiece that reviewers have called better “than a £400 watch has any right to”.
You have helped this campaign raise over £50.000, thank you for the fantastic support! The past week I went over the numbers again – Whilst the current amount raised is enough for an initial production run of 300 watches, along with additional factors, it would not enable long-term operations to go as smoothly as first planned:
- Sourcing the movement has become more difficult over the last month, which would push project completion to March/April.
- The coming months may see an impact to the political/economic climate of the UK, which may influence the pound value further, alongside introducing logistical challenges.
- Therefore, long-term profitability cannot be ensured. This does not only include the delivery of the Wayfarer itself, but a flawless after-sales experience, and upcoming project launches.
It was always of great importance to create not only a standout watch, but make sure the company goes above and beyond in how it approaches its customers and community. As this now hangs in the balance, the project will enter a hiatus for now. All backers will be refunded immediately.
My apologies to everyone who was looking forward to receiving their Wayfarer in January, it has not been an easy decision to make.
Together with you it has been an inspiring journey towards creating a standout watch that truly represents something special. It allowed for a deep dive into a community of enthusiasts with incredible insights, deep knowledge and a passion for watches.
As there is no re-launch on the horizon currently, I hope you consider supporting the fantastic microbrands out there that are currently pushing the envelope in their own right.
Thank you for this great journey, it’s been a rewarding one, and I hope it continues in due course,
FOUNDER/DIRECTOR AKURA TIMEPIECES LTD.